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MSNBC’s Ratings Beat Out CNN’s in Daytime, Gains on Fox News

In July, MSNBC attracted more daytime viewers than CNN, and although it lost in total viewership to Fox News, the network’s prime-time weekday programming dominated its competitors in certain demographics.

Led by “The Rachel Maddow Show,” which ranked as the top cable news program, MSNBC’s prime-time lineup grabbed more 25- to 54-year-olds and 18- to 49-year-olds than both Fox News and CNN. Fox News, however, took more total viewers throughout the day and continued its 187-month streak of dominating its cable news competitors.

While CNN saw more 25- to 54-year-old viewers than MSNBC during the daytime, MSNBC attracted more in total viewers. July was the first month in five years in which MSNBC beat CNN in daytime programming.

Most notably, Nicolle Wallace’s new MSNBC show, “Deadline: White House,” gathered more total viewers in July than seasoned CNN journalist Jake Tapper did for his show, “The Lead.”

The networks’ morning programs ranked similarly to how they did in overall comparison to each other. In total viewers, Fox News’s “Fox & Friends” dominated both CNN’s and MSNBC’s morning shows, while CNN’s “New Day” fell behind MSNBC’s “Morning Joe.”

In prime time, MSNBC’s “The Rachel Maddow Show” reigned supreme, beating out its cable news competitors in both total viewers and the 25-54 age demographic.

MSNBC’s ratings are growing at an incredibly fast pace. Faster than every other cable network except Oxygen. Year-to-date, MSNBC has seen the fastest daytime growth among cable news networks.

Compared to last July, MSNBC grew in viewership, while CNN and Fox News both declined.