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Under Armour CEO Faces Boycott for Backing Trump, Refuses to Back Down

The Under Armour brand upset some conservatives after they took a stance against hunting and shooting sports, but they have upset even more people and have started calls for a boycott after the CEO expressed his support for some of the policies of President Donald Trump.

The comments from Under Armour CEO Kevin Plan, a member of Trump’s American Manufacturing Council, came during an appearance on CNBC during which Plank said Trump was a “highly passionate” pro-business man who could be a real asset for American companies and the economy.

“To have such a pro-business president is something that is a real asset for the country. People can really grab that opportunity,” Plank said, according to the Los Angeles Times. “He wants to build things. He wants to make bold decisions and be really decisive. I’m a big fan of people that operate in the world of ‘publish and iterate’ versus ‘think, think, think, think, think.’ So there’s a lot of respect there.”

In response, Under Armour was slammed on social media and the call went out for people to boycott the business.

While Plank could have caved under the pressure, he instead gave a statement where he stuck to his support of Trump’s agenda.

“At Under Armour, our culture has always been about optimism, teamwork, and unity,” the statement read, according to Business Insider. “We have engaged with both the prior and the current administrations in advocating on business issues that we believe are in the best interests of our consumers, teammates, and shareholders.”

“We have always been committed to developing innovative ways to support and invest in American jobs and manufacturing,” the statement continued, pointing out that a new women’s apparel line manufactured entirely in Baltimore had just been released.

“We engage in policy, not politics. We believe in advocating for fair trade, an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country, and tax reform that drives hiring to help create new jobs globally, across America and in Baltimore,” the statement explained.